Zenero: GenAI-Powered B2B Analytics
GenAI-Powered B2B Analytics Suite at Softobiz
System Overview
A generative AI-based analytics platform designed specifically for B2B growth teams. It transforms raw revenue data into actionable insights by unifying data across sales and marketing functions.
Engineering Governance
Technical Architect at Softobiz defining the GenAI orchestration strategy. Ensuring 100% data privacy compliance (GDPR/SOC2) while scaling insight generation for B2B enterprises.
Full-Stack Architecture
Architected as a distributed microservices ecosystem using FastAPI and Python. Leverages Large Language Models (LLMs) for intelligent data cleansing and 'stitching' of disparate CRM records. Integrated with OpenAI's models for semantic insights.
Business Impact
Resulted in 4x growth in revenue for B2B growth teams through data-driven leads.
Achieved a 73% reduction in time required for analytical insights generation.
Provided 93% personalization accuracy in actionable growth insights.
Unifying fragmented data across diverse CRM and marketing platforms.
Developed specialized LLM agents to resolve identity conflicts and clean raw data streams into high-fidelity insights.